Austria

Built on several years of working together, Rapha’s Austria project gave Cait the freedom to work closely with the riders and the landscape as the trip unfolded. The campaign was photographed across the Austrian Alps, with the environment playing a major role in shaping the visual direction from day to day.
Changing weather, fog, mountain roads, small towns, and the natural rhythm of riding all became part of the story. That familiarity with Rapha’s world gave Cait room to work instinctively, creating a series that feels specific to the place while still unmistakably part of the brand.
Art Direction, Photography, Visual Identity, Partnership