Boa
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The Overvest was a new step for OFFHOURS, bringing the brand’s idea of comfort into a piece designed to move through more of the day. For the Boa campaign, FLOWERS built a world around that expanded idea of where OFFHOURS could live.
Shot in the Hudson Valley, the campaign keeps things familiar and a little strange, using the Overvest’s oversized shape and olive color as the anchor across a full day in and around home.
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