Hims & Hers Labs

For the launch of Hims & Hers Labs, FLOWERS created a shared library of photography and film across both brands. The work needed to introduce a new part of the business while still feeling connected to the familiar, human world Hims & Hers had already built.


The campaign placed health and testing inside real routines, relationships, and environments. Each image was carefully art directed while leaving space for natural gestures and lived-in moments, helping the science feel approachable without losing its importance.


Photography and motion were developed together to give both brands a flexible body of work across campaign, digital, social, and product storytelling. The result was a visual system that made Labs feel clear, credible, and part of everyday care.


Art Direction, Photography, Film, Production