EX90 / Rise & Shine

To mark the start of production for the fully electric EX90, Volvo and AKQA brought FLOWERS to the company’s factory outside Charleston, South Carolina.

Directed by Cait Oppermann, Rise & Shine follows the EX90 through the production line and the people responsible for building it. Alongside the film, we created a series of photographs capturing the scale of the factory, the details of the process, and the hands-on work behind each vehicle.

Creative Direction, Film Direction, Photography