Bibs Campaign

For Rapha’s Bibs Campaign, Cait worked closely with the brand to build a product story around the relationship between the garment and the rider. Shot in Los Angeles, the campaign brought together a range of cyclists and used the studio as a simple space to explore fit, movement, performance, and personality.
The work moves between full portraits, tight product details, movement studies, and more graphic compositions. Across the series, the body becomes part of the visual language, showing how the bibs stretch, support, and move while giving each rider space to bring something of themselves to the campaign.
Art Direction, Photography, Visual Identity, Partnership