David Beckham / A Taste Worth More

Stella Artois partnered with David Beckham for A Taste Worth More, a global campaign that made the beer the focus, even alongside one of the world’s most recognizable faces.
Photographed in Barcelona, the images center Beckham’s hands, the Stella chalice, and the simple ritual of pouring a beer. The campaign ran globally across out-of-home and won a Gold Lion at Cannes Lions in 2024.
Photography